Built for a community that was already there

Mandali is a community platform for independent convenience store owners in the United States. At launch it includes a community feed and Spaces, a job board, direct messaging, a services directory, and industry news. Mandali is launching soon on iOS and is free at launch.

Across the United States, independent convenience stores open early, close late, and run on personal relationships. Many of them are owned by South Asian, largely Gujarati, families. Behind the counter, hiring, buying and advice move through WhatsApp groups, phone calls and word of mouth. A community this strong deserves better tools than a group chat.

What the name means

Mandali is a Gujarati word for a circle of people who come together, a trusted group. That is exactly what the platform is built to be.

Mandali is not creating a new behavior. It is giving an existing behavior a permanent, organized and trusted home.

What Mandali does at launch

• Job board: owners post jobs, applicants apply free, and applicants enter their own work history.
• Community feed and Spaces: members share posts, supplier recommendations, and updates with privacy controls.
• Industry news: news and regulatory updates for independent store owners.
• Services directory: local service providers searchable by zip code, with ratings and reviews from owners.
• Direct messaging: owners and employees talk inside the app.

Mandali is launching soon on iOS and is free at launch. Planned after launch: employment profiles, a store marketplace, procurement, and fraud and dispute tools. See our approach.

Who is building it

Learn more

• Our story: how Mandali started at a convenience store counter in Jersey City.
• Why now: the problems owners face today.
• Market: the US convenience store industry in numbers.
• Approach: what we build first and how we reach owners.
• FAQ: quick answers.